Post by account_disabled on Mar 5, 2024 4:22:45 GMT
Garnier recently announced that it will use data relating to emissions, water, biodiversity and other sustainability issues to give each product an overall rating between A and E. These "planetary impact" ratings will be conveyed to consumers on a dedicated website, which will be released at the end of January.
According to information from edie , Garnier has already launched a similar tool for customers in France, which was launched last year and has been visited by more than 2.6 million people. Once the UK launch is complete, the brand's next target for the labeling project will be the US and UAE.
Garnier's goal
Garnier global brand president Adrien Koskas said the goal of the tool is to “empower consumers to take the green step by making a more sustainable choice.” Koskas said the company has been following a trend toward conscious consumerism among customers for some time.
Its recent survey of 18,000 adults across its global Chile Mobile Number List markets revealed that 81% want to live a more sustainable lifestyle in 2021, and that 40% have set a specific New Year's resolution aimed at reducing their environmental impact.
The development of the scores will also have seen the company strive to collect more and better data behind the scenes, providing insight into areas of focus to minimize environmental impact.
To this last point, Garnier's announcement comes six months after parent company L'Oréal revealed its new sustainability until 2025. The strategy includes:
The aspiration to halve emissions in all areas.
Use offsetting to achieve carbon neutrality.
Switch to 100% renewable electricity.
Ensure that all plastic packaging comes from recycled or bio-based sources.
Product innovation is also on the table. In November 2020 the brand launched shampoo bars in plastic-free packaging, which it claims have a 25% lower environmental impact throughout their life cycle than classic liquid shampoos.
Communication with consumers
In recent months, several companies have started or expanded their efforts to better communicate the environmental impact of products to buyers.
Tech giant Logitech and food company Upland, which owns brands such as Flora, first introduced carbon labeling on products in 2020. Quorn also expanded its carbon labeling efforts.
According to information from edie , Garnier has already launched a similar tool for customers in France, which was launched last year and has been visited by more than 2.6 million people. Once the UK launch is complete, the brand's next target for the labeling project will be the US and UAE.
Garnier's goal
Garnier global brand president Adrien Koskas said the goal of the tool is to “empower consumers to take the green step by making a more sustainable choice.” Koskas said the company has been following a trend toward conscious consumerism among customers for some time.
Its recent survey of 18,000 adults across its global Chile Mobile Number List markets revealed that 81% want to live a more sustainable lifestyle in 2021, and that 40% have set a specific New Year's resolution aimed at reducing their environmental impact.
The development of the scores will also have seen the company strive to collect more and better data behind the scenes, providing insight into areas of focus to minimize environmental impact.
To this last point, Garnier's announcement comes six months after parent company L'Oréal revealed its new sustainability until 2025. The strategy includes:
The aspiration to halve emissions in all areas.
Use offsetting to achieve carbon neutrality.
Switch to 100% renewable electricity.
Ensure that all plastic packaging comes from recycled or bio-based sources.
Product innovation is also on the table. In November 2020 the brand launched shampoo bars in plastic-free packaging, which it claims have a 25% lower environmental impact throughout their life cycle than classic liquid shampoos.
Communication with consumers
In recent months, several companies have started or expanded their efforts to better communicate the environmental impact of products to buyers.
Tech giant Logitech and food company Upland, which owns brands such as Flora, first introduced carbon labeling on products in 2020. Quorn also expanded its carbon labeling efforts.
