Post by sumaiya12 on Nov 2, 2024 7:23:30 GMT
Search engine algorithms are constantly changing. Accordingly, approaches to SEO are evolving. Since it is impossible to keep track of all the changes in "manual" mode, it is worth using the tools provided on SEO platforms.
TOP Best SEO Marketing Platforms in 2022
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1. What are SEO Marketing Platforms?
An SEO platform is a marketing content writing service technology that helps manage, implement, and measure a brand's presence in digital communication channels, such as Google search results.
These services provide a comprehensive view of the strengths, weaknesses, opportunities, and threats of a website. A full understanding of the capabilities and features of SEO platforms will help you choose the best offer and ensure that it meets the needs of your company, brand, and content creation and optimization team.
2. Difference between SEO platforms and SEO tools
There is some confusion in terms when it comes to SEO software and services, but in reality it is not that complicated. The only difference is in the scale of the solution.
Most SEO Tools are single-purpose and specifically designed to help with a specific area of business, such as keyword research, link analysis, or analytics.
SEO Platforms (or Enterprise SEO Platforms) operate at the enterprise level and provide comprehensive solutions for a range of tasks. They include a set of integrated technologies, are versatile, and can generate data that covers the needs of different departments or teams.
Often, SEO platforms have API access to other software products used in the company. Such solutions perfectly meet the needs of large businesses and SEO agencies.
3. Why use?
SEO platforms eliminate the need for tedious research, such as when it comes to keywords or analyzing a site’s ranking. They make it easy to see which parts of your SEO strategy are working best and which are not. All with easy-to-understand reports and continuous monitoring of results.
If you manage multiple websites, SEO platforms can help you evaluate the performance of each one on the fly. They save hours of effort and allow you to generate accurate, up-to-date reports with just one click.
Another significant advantage is team integration, as several people or departments can work with the platform. This will allow you to combine the data and efforts of everyone involved in promoting content and the website. The result is a predictable and predictable increase in the popularity of your brand.
Here are some of the main tasks that SEO platforms help to solve effectively.
3.1. Website audit
SEO audit is an analysis of a website to identify the maximum number of issues that affect the effectiveness of organic search. It usually shows technical issues, errors in the website structure, SEO flaws at the page level, and potential threats off-site.
3.2. Universal metrics
Every SEO specialist needs analytical data to make informed decisions about further actions and strategies. SEO platforms provide information on the amount of organic traffic, CTR, bounce rate, keyword ranking, site authority level, conversion rate, and other data.
3.3. Backlink Analysis
This is an assessment of the volume and quality of links leading to your site from other resources. Such an analysis will help determine how these links affect the site's ranking in search engines, and what to do to improve their quality.
3.4 User Research
Google aims to rank sites that meet user requests. Therefore, it is important to track factors that influence user behavior on the site: page loading speed, adaptability to different devices, convenient URL structure and menu, etc.
3.5. Tracking the rating
Domain Authority (DA) from Moz or Domain Rating (DR) from Ahrefs includes many factors: domain age, number of visits, spam scores, backlinks, etc. These metrics themselves do not influence Google's decision on how high to show a site in search results. But they indicate the likely position of a site in search results. Higher DA and DR scores mean a higher chance of getting to the first page of Google.
4. TOP Marketing Platforms for SEO
To make it easier to choose the best SEO platform, we have divided them by purpose, but it is worth remembering that this division is conditional.
Most platforms are all-in-one solutions, so be sure to research their capabilities first.
4.1 Technical SEO Tools
Sitechecker
Link Extractor by Sitechecker helps you extract URLs, meta tags, and images from a specific web page on your or another site. After scanning, the extracted URLs are displayed as a list that you can copy for further use.
Link Extractor will be able to extract email addresses and URLs from websites and files. It will start crawling through all the links to extract URLs and domains from websites.
Deepcrawl
DeepCrawl is a specialized SEO platform for scanning websites and conducting technical audits. It contains a super-fast web scanner, helps identify opportunities for code improvement, and protects the site from malicious errors. This service is used by Adobe, PayPal, and IBM.
There are several interesting tools on the platform:
Automation Hub will protect against problems that can negatively affect the resource's traffic or profitability. This is important for the development team, who will be able to test new code.
DeepCrawl Connect will allow the platform to be integrated with PowerBI, Tableau and Google Data Studio tools.
Screaming Frog
Screaming Frog SEO Spider Tool is a well-known web crawler that allows you to quickly and efficiently check websites of any size. It is used by thousands of SEO specialists, including those from Apple, Disney, and Google. The service is perfect if you are not talking about hundreds of thousands of pages (in which case it is still better to use DeepCrawl).
The platform does a great job of analyzing headers and metadata, auditing redirects and broken links, searching for duplicates in content, and scanning JavaScript. Integrates with Google Analytics, Search Console, and PageSpeed Insights
seoClarity
seoClarity is a comprehensive SEO platform that delivers unrivaled site audit insights through its proprietary Clarity Grid™ technology. Brands such as Samsung, Autotrader, and Expedia work with the platform.
seoClarity's audit includes over 100 technical website checks, including broken links, 404 errors, and duplicate content. But the platform has solutions for other SEO tasks and challenges, too.
Built-in AI and NLP algorithms will suggest what content to add to the site, and rating analysis tools will allow you to compare 27 SEO indicators with data from your competitors.
