Post by sinthiya007 on Nov 7, 2024 7:14:50 GMT
The hashtag is an excellent resource for boosting your posts on Instagram. Although it may seem like a small detail, the hashtag is a powerful resource. Its use, although not new, raises many questions about the best way to use it and how to get a return on each post.
Before giving you tips, it is important to understand the concept of hashtags.
“A hashtag is a word or sequence of words joined together preceded by the cardinal sign (#), generally used to identify topics on social networks.” - Priberam
For millennials, who were born with mobile devices in their hands and have always been online, using hashtags is a fairly simple task. However, it is true that to get the most out of the resource you need to have some knowledge, especially if you want to be strong on the social network with more “engagement”.
It is important to understand that hashtags can on page seo service be used as a real funnel for your target audience, since you categorize each publication. Furthermore, by using hashtags, you are making life easier for your audience, as you allow your company to be found much more easily.
1 – Specific or general hashtags?
Instagram is a social network of images, so people often use it to follow more than just people or companies, but also general hashtags such as #marketingdigital or #landingpages. However, this does not stop you from using more specific hashtags like #MarketingDigitalPortugal #LandingPagesSimples. Therefore, always opt for three or four general hashtags and then work more closely with specific hashtags.
2 – Popular hashtags
#love, #instagood and #photooftheday are some of the three most used hashtags on Instagram, however, just because you use them doesn't mean they will bring you results. Using these hashtags can boost your posts, but at the end of the day, we want feedback on our posts, not likes. Therefore, it's only valid to use these hashtags if the post is relevant to the publication. Imagine using #love in a #landingpages post, it doesn't make much sense and you won't reach the audience you're hoping for.
That said, always think about which hashtags you are going to use, never forgetting who your target audience is.
3 – Hashtags with too many words?
#oneofthemostcommonmistakesiswritingalongsentence. Did you read it? Well, one of the most common mistakes is, in fact, writing a long sentence as a hashtag. From the perspective of an Instagram user, what are the chances of writing a long sentence as a hashtag to find what you're looking for?
Another mistake is #writing #sentences #likethat, in the end they don't say anything. So you have to be #creative and use hashtags that will help your company find more followers.
4 – Create hashtags for your company
Whatever your company’s business area, it’s essential to have your own hashtag and include it in all your posts. This way, whenever someone finds #yourcompanyname, they’ll find all the posts made by you, your customers and your employees.
Before giving you tips, it is important to understand the concept of hashtags.
“A hashtag is a word or sequence of words joined together preceded by the cardinal sign (#), generally used to identify topics on social networks.” - Priberam
For millennials, who were born with mobile devices in their hands and have always been online, using hashtags is a fairly simple task. However, it is true that to get the most out of the resource you need to have some knowledge, especially if you want to be strong on the social network with more “engagement”.
It is important to understand that hashtags can on page seo service be used as a real funnel for your target audience, since you categorize each publication. Furthermore, by using hashtags, you are making life easier for your audience, as you allow your company to be found much more easily.
1 – Specific or general hashtags?
Instagram is a social network of images, so people often use it to follow more than just people or companies, but also general hashtags such as #marketingdigital or #landingpages. However, this does not stop you from using more specific hashtags like #MarketingDigitalPortugal #LandingPagesSimples. Therefore, always opt for three or four general hashtags and then work more closely with specific hashtags.
2 – Popular hashtags
#love, #instagood and #photooftheday are some of the three most used hashtags on Instagram, however, just because you use them doesn't mean they will bring you results. Using these hashtags can boost your posts, but at the end of the day, we want feedback on our posts, not likes. Therefore, it's only valid to use these hashtags if the post is relevant to the publication. Imagine using #love in a #landingpages post, it doesn't make much sense and you won't reach the audience you're hoping for.
That said, always think about which hashtags you are going to use, never forgetting who your target audience is.
3 – Hashtags with too many words?
#oneofthemostcommonmistakesiswritingalongsentence. Did you read it? Well, one of the most common mistakes is, in fact, writing a long sentence as a hashtag. From the perspective of an Instagram user, what are the chances of writing a long sentence as a hashtag to find what you're looking for?
Another mistake is #writing #sentences #likethat, in the end they don't say anything. So you have to be #creative and use hashtags that will help your company find more followers.
4 – Create hashtags for your company
Whatever your company’s business area, it’s essential to have your own hashtag and include it in all your posts. This way, whenever someone finds #yourcompanyname, they’ll find all the posts made by you, your customers and your employees.
